800 drones light up the night sky to help China Merchants Bank 123 Fortune Night

Time:2021/01/28      Source:Shenzhen DAMODA   

The release of version 9.0 of the China Merchants Bank APP and the "123 Fortune Night" of the handheld life were held as scheduled at the Spring Cocoon Stadium of the Shenzhen Bay Sports Center. The drone formation composed of 800 drones took off in a colorful manner, sparking crowds passing by. This event is a brand marketing promotion conference conducted by Shenzhen Damoda in cooperation with China Merchants Bank for the release of China Merchants Bank APP version 9.0 and the "123 Fortune Night" of the handheld life. The stunning presentation of the landmark advertising business.


Youtube video link: https://www.youtube.com/watch?v=UYUUxhm0BEw&t=11s


This flight was launched simultaneously on the China Merchants Bank App and the Tik-Tok Application. The number of views on the China Merchants Bank App live broadcast platform exceeded 3 million for the first time. Since its launch in 2010, this is the first time that the China Merchants Bank App has released its own new version of the year through live broadcast. "Playing with young generation will have a future" As a billion-level user management platform that has always stood with young people, China Merchants Bank App has accompanied and witnessed the wealth growth of more than 100 million users over the past ten years.




Choosing drone light show to help brand marketing and promotion, using new king of night sky media advertisements to upgrade brand marketing, echoing the popular new kind of media promotion methods, is also a matching strategy that conforms to the audience of China Merchants Bank APP version 9.0 and improves the overall communication effectiveness of the brand .



In order to serve more brand owners and help brands build their brand and upgrade their brand communication effectiveness, Damoda currently has established drone fleet performance bases in iconic landmarks in Shenzhen, Guangzhou, Shanghai, Wuhan and Zhuhai. 



During the execution of the China Merchants Bank UAV formation, the Damoda team overcame the core problem of "short time and heavy tasks", with full cooperation and extremely high work execution efficiency, and completed the art design and project within 5 days.

In addition, in the face of the relatively complex site environment and steel structure interference of the Shenzhen Bay Sports Center, Damoda team carried out risk aversion treatment during the preliminary planning, real-time monitoring of the flight environment during the implementation process, and use the industry's exclusive flight safety control solution as a guarantee, presented a safe, stable and stunning drone formation light show for online and offline audiences.